According to The Journal of American Psychology and other behavioral psychologists, writers, authors, and educators the increasing bombardment of illustrated material in children's books and other media often detracts from a young reader's creative, interpretive, critical and psychological development.

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The Picture This Storybook provides an augmentative reading and drawing experience where the child is free to interpret their favorite songs, stories, poems and nursery tales without prior influence, and only after the story is finished are they introduced to a secret compartment in the back of the book where they can compare their work to the originating artist.